Brewing Success: How GoAgentic is Helping High Hills Coffee Find New Markets Overseas

GoAgentic is an AI-powered platform designed to revolutionize the way MSMEs conduct their outreach and marketing efforts. Our mission is to provide effective, easy-to-understand, affordable, and accessible tools to help businesses grow, ensuring regulatory compliance with trade and fair trade laws. This case study focuses on High Hills Coffee, a Burundian coffee seller, and how GoAgentic is helping them overcome significant challenges to achieve success in the Canadian market.

Background

High Hills Coffee is a Burundian company that buys coffee from local farmers and sells it in Canada. The company aims to promote Burundian coffee globally while ensuring fair trade practices and equitable access to markets for local farmers. Before using GoAgentic, High Hills Coffee faced several challenges, including difficulty in identifying potential buyers, limited marketing resources, and the need for personalized outreach to stand out in a competitive market.

Challenges

• Market Access:High Hills Coffee struggled to identify and reach potential buyers in Canada, such as hotels, restaurants, and coffee shops. This limited their ability to expand their market and increase sales.
• Resource Constraints:With a limited marketing budget and manpower, High Hills Coffee found it challenging to conduct effective outreach and marketing campaigns.
• Communication:Creating personalized, culturally appropriate communications for the Canadian market while maintaining authenticity was a significant challenge.

Solution

GoAgentic provided High Hills Coffee with a comprehensive solution that addressed their key challenges:

• AI-Powered Research:Our platform automatically identified and qualified potential buyers in the Canadian market, creating a targeted list of prospects based on specific criteria.
• Automated Outreach:GoAgentic's AI generated personalized outreach messages that resonated with Canadian buyers while highlighting the unique qualities of Burundian coffee.
• Campaign Management:The platform provided tools for managing and tracking multiple outreach campaigns, allowing High Hills Coffee to optimize their approach based on response rates.

Results

Using GoAgentic's platform, High Hills Coffee achieved significant results:

• Market Growth:Increased their Canadian buyer network by 300% within six months of implementing GoAgentic.
• Efficiency:Reduced time spent on market research and outreach by 75%, allowing the team to focus on relationship building and product quality.
• Sales Impact:Achieved a 250% increase in sales volume to Canadian buyers within the first year.

Conclusion

High Hills Coffee's success story demonstrates how GoAgentic's AI-powered platform helps businesses overcome market access challenges and achieve significant growth. By providing efficient and effective tools, GoAgentic enables companies to successfully expand into new markets while maintaining their core values.